Genting Stanley Overview
Genting Stanley which trades as Stanley Casinos has three key brands across the provincial estate; Circus, Maxims and Mint. Circus is a mass market proposition with 12 locations, Maxims is aimed at the aspirational end of the market and has 8 locations whilst Mint is targeted more towards the “true gamers” and has 20 sites.
The London clubs have retained their separate identities with the exception of the London Mint which is being branded in line with the company wide Mint branding.
Stanley Casino’s clubs offer members a complete night out with restaurants, bars, entertainment, extended openings hours between noon and 6am, as well as gaming.
Following the introduction of the Gambling Act 2005, Stanley Casinos announced a £135m investment plan, the largest in the company’s history, to upgrade and rebrand its existing estate, and to bid for new casino licences under both the 1968 and 2005 Acts.
Since entering the British casino market in 1976, Stanley has pursued a policy of acquisition from both private casino operators and public companies. The Group has improved these sites through the introduction of better management and systems as well as extensive refurbishment, extensions and brand new properties.
In a number of cases, casinos have been relocated to larger, purpose-built premises – for example, Mint Leith in Edinburgh and Circus in central Manchester.
Stanley’s Circus Casino at Star City in Birmingham, which was was opened in November 2003, is currently the largest in the UK with a 70,000 sq ft site arranged over several floors. It has state of the art facilities including 35 gaming tables, 85 slot machines and 74 automated games and employs around 220 people.
Genting Stanley plc is a wholly owned subsidiary of Genting International plc, part of Genting Berhad, a leading, $US13bn market cap, Malaysian multi national company.